About RIVER CITY FLORIST & GIFTS

Welcome to River City Florist & Gifts – More Than Just Your Average Florist!
Proudly serving Jefferson City, MO and surrounding areas, we’re a local, family-run, woman-owned business with deep roots in the community.

Owner Mike Moscato began his journey in the floral industry as a delivery driver and has proudly owned River City Florist since 1987. Following in his footsteps, his daughter Lauren Moscato—who grew up surrounded by flowers—joined the team as a designer and is now part-owner and design room manager. Together with their amazing staff, they bring creativity, care, and top-notch service to every arrangement.

At River City Florist, our speedy, reliable deliveries and unmatched customer service are just a few things that set us apart. We’ve been voted Jefferson City’s Best Florist for over ten consecutive years, and we’re honored to be your trusted source for beautiful blooms and thoughtful gifts.

Everyday Flowers & Special Moments
Our talented designers create stunning floral arrangements—fresh or silk—that are customized to suit any style or occasion. From birthdays and anniversaries to get well wishes, new babies, sympathy, holidays, or just because… we have the perfect design for every moment.

Weddings & Special Events
Planning a wedding or event? Whether it’s an intimate gathering or the celebration of the year, our team will help make it a blooming success! Call us at (573) 634-3737 to schedule a free consultation and let us bring your floral vision to life—formal or casual, we do it all.

Sympathy & Memorial Flowers
In times of loss, we are here with compassion and care. Let us help you select funeral or memorial arrangements that express your heartfelt condolences and honor your loved one’s memory.

Plants, Gifts & More
Looking for a lasting gift? We offer lush green plants, blooming plants, dish gardens, and custom gift baskets filled with tasty treats and thoughtful items. Choose from plush animals, balloon bouquets, home décor, candy, chocolates, silk arrangements, and so much more—for all seasons and reasons!

Thank you for visiting our website. For fresh flowers and personal service from your local Jefferson City florist, call us at (573) 634-3737 or stop by—we can’t wait to create something beautiful for you!